![]() ![]() ![]() Given the lack of access to iOS users’ unique identifiers these days, Match Group’s grip on the market could grow even stronger as it benefits from the total number of users across its portfolio via the IDFV, or vendor identifier. ![]() Match Group, which owns Tinder, is strongest in the US where it owns six of the most downloaded apps and seven of the highest grossing ones. When it comes to both downloads and IAP revenue, its metrics are often greater than the next best performing app by 100% or more. Globally and in the US, Tinder is in a league of its own.
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